My colleague Leslie who writes The R.A. Academe on CreakyJoints, recently spoke about the NFL going pink for breast cancer, asking why someone can’t go blue for arthritis. I had the same exact conversation with my fiancée when I saw the pink penalty flags and towels in the NFL. I wondered why arthritis is doomed to the same old fundraisers again and again, with the number one dud, the infamous walk.
Before we go any further, I have to warn you. I hold quite a controversial point of view that some will certainly not agree with. The bottom line: if we ever want arthritis and autoimmune disease to become as well-known and respected as breast cancer, we need to think radically. The yearly walk campaign has to be totally revamped, or more probably, it has to go entirely.