Facebook Chooses Profits Over Not-For-Profits

thumbs-down1My latex Huffington Post piece deals with an alarming issue. Recently, Facebook decided to change the way they populate user’s newsfeeds. Many of you have probably noticed items in your feed that you haven’t subscribed to or liked, and other things that used to show up in your homepage all the time now very rarely appear or never show up at all. Those of you who haven’t noticed, it’s time to come home from Farmville and complete the Candy Crush Saga already.

Experts¬†claim¬†this is the first step in the move towards making Facebook “pay-to-play,” and this may be true. Unfortunately, while most companies may be able to afford this new model, there is one group that has relied on Facebook’s organic approach to homepage advertising for years to bring their message to the public without much expenditure. Some might claim that the messages espoused by this group may be some of the most important to maintaining our societal wellbeing and keeping our moral compass pointing straight and true. Of course, I’m referring to 501c charities and not-for-profit corporations, the people who are going to be especially hard hit by the new Facebook news feed algorithm.

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